Terms & Conditions for #Primus125

Please read these Terms and Conditions carefully prior to participating in Primus AB’s contest “#Primus125” (“The Contest”). By participating in the Contest each participant fully and unconditionally agrees to and accepts these Terms and Conditions.


1. Contest

This Contest is being held by Primus AB ("PRIMUS"), Hemvärnsgatan 15, 171 05 Solna, Sweden. The Contest, which is being staged via our website and the online platforms Facebook and Instagram, is in no way sponsored, supported or organized by Facebook or Instagram. All questions, comments and complaints regarding this Contest should be sent directly to PRIMUS and not to Facebook or Instagram; this also applies to any claims arising from the staging of the Contest. Contact Primus at support@primus.se.

All citizens of the world who wants to live adventurously are eligible to enter the Contest. Participation will take place exclusively online and is free of charge.

Participation will take place via the free photo sharing service Instagram.

The Contest will run from 12 p.m  (Swedish time) on October 23 until 12  p.m. (Swedish time) on December 23  (”the Contest Period”).


2. Participation

By uploading your image and tagging it with #Primus125, you agree to your participation in the contest and our competitive terms.

Any adventurer who is over the age of 18 at the time of entry, who lives on the planet Earth, are eligible to enter the Contest.

Participation in the Contest is not dependent on a purchase or on the use of services.


3. Staging the Contest, prizes, and permission of use


During the Contest Period and in accordance with PRIMUS's requirements, participants are required to upload an adventurous photo

Humans pictured in submitted photos must consent and be over the age of 18 and/or have parental consent. This does not apply to other species.

The following submission content standards and “house rules” shall apply in respect of the content of the photo. Photos must not:

a) contain any material which is defamatory of any other person;
b) contain any material which is obscene, offensive, hateful or inflammatory (or is of a sexually explicit nature);
c) infringe any intellectual property rights, such as but not limited to copyright, database right or trademark and/or logo of any other person (such as but not limited to a photo of a copyright protected work, a painting or another photograph, taken without the copyright owner’s permission);
d) be likely to deceive any person;
e) be taken without the subject’s consent (or depict any subject under the age of 18 without their legal guardian’s consent);
f) be likely to harass, upset, embarrass, alarm or annoy any other person;
g) show or encourage discrimination based on race, sex, religion, nationality, disability, sexual orientation or age;
h) show or encourage any illegal or immoral activity, violence, racial hatred, cruelty to animals or any other anti-social or unlawful behavior of any kind; or
i) give the impression that it emanates from, or is endorsed by, PRIMUS.

If any photos breach these Terms and Conditions, the house rules or any applicable law, PRIMUS reserves the right to de-tag, take down, remove or delete (where possible) any such images and in any event, such photos (and the participant that posted it) shall be disqualified from the Contest.
PRIMUS reserves the right to pass on any images and recipes that give it concern to the relevant authorities.

By submitting a photo, the participant warrant and undertake that they are the legal and beneficial owner of all intellectual property rights in their photo and recipe and that it is their own original work and does not infringe any third party rights. Participants hereby waive and agree not to assert any moral rights in and in connection with the photo.

All humans pictured in the photo must agree to be featured and for the photo to be submitted via Instagram, Twitter or the Facebook app, and must also waive and agree not to assert any applicable moral or similar rights and agree to the photo being entered in the contest and the entrants warrant that applicable consents have been obtained. These statements also extend to the Facebook and Instagram platforms used.

By submitting the photo, participants grant PRIMUS and the companies associated with PRIMUS an irrevocable, transferable, worldwide, free right of use covering all methods of use, in particular the use, distribution, reproduction, translation and modification of the photo and any accompanying text for commercial and media purposes by PRIMUS.

The participant also accept that all photos submitted may feature on the website of PRIMUS as well as on the PRIMUS Facebook page and Instagram.

composed of Primus representatives, will nominate one winner per week throughout the contest period). The jury will review all submitted photos and select the most creative and inspirational – from an artistic, photographic and promotional point of view. The most inspiring adventure will receive a prize, which consist of a Primus Essential Stove Set. The prize cannot be changed into a different prize. The PRIZE also includes shipping fees of the PRIZE to the winner.

 Any taxes, expenses and/or fees associated with the Competition and/or the PRIZE are the sole responsibility of the participants and the winners and will not be covered by PRIMUS.

The winners will be notified via Instagram within one week of selection. If a winner fails to claim his/her prize within two weeks of the message being sent, any entitlement to the prize shall be forfeited. Participants who have not won will not be notified.
PRIMUS is entitled to identify the winners by name and to feature the winning photo on any PRIMUS website, as well as on Facebook, Instagram or any other social media service. Each participant expressly accepts this form of publication. Details of prize winners’ names, county and country will be available for at least one month after the close of this Contest by visiting these sites.

The competition is organized and administered by Primus. For questions or comments regarding the contest please contact support@primus.se

Primus